SBM Offshore announces new brand positioning

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SBM Offshore on Thursday announced its new brand positioning – TRUE. BLUE. TRANSITION.

Powered by the ocean, the company said via its LinkedIn page that this move reflects its commitment to being part of the solution, striving towards better energy sources.

“It’s not only possible, but necessary. Moreover, it’s happening, and we’re doing it,” SBM Offshore said.

The Dutch floater specialist pointed out that as an energy transition company, it reconciles global demand for secure, affordable energy supply with sustainability by putting its oil and gas experience and deepwater expertise at the service of a new energy era.

“Of course, we know that a change like this doesn’t happen overnight, so we are setting the pace for change, developing innovative offshore technologies to make the transition tangible,” the company said.

SBM Offshore has been contracted to build and operate a total of four floating production storage and offloading vessels to date, for ExxonMobil’s Guyana operations.


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