Oilfield services company and major ExxonMobil contractor in Guyana, Schlumberger, has rebranded to SLB – a company focused on energy innovation and decarbonisation, to address the world’s energy needs and chart a future for the global energy transition.
Beginning October 24, the company’s legacy Schlumberger brand and nearly all its affiliated brands will become one under the new SLB brand, which introduces a refreshed visual identity, including a new logo for the company—a symbol of where it is today and where it is heading.
“Today we face the world’s greatest balancing act—providing reliable, accessible and affordable energy to meet growing demand, while rapidly decarbonising for a sustainable future,” said Olivier Le Peuch, Chief Executive Officer at SLB. “Our new identity symbolises SLB’s commitment to moving farther and faster in facilitating the world’s energy needs today and forging the road ahead for the energy transition. It’s a bold challenge. But the legacy of our people, technology and performance are unmatched, and we are ready to answer this challenge.”
SLB’s new brand builds on nearly a century of technology innovation and industrialisation expertise in the energy services industry. The company has spent the last three years laying the groundwork for its increasing focus on low- and zero-carbon energy technology solutions while continuing to drive innovation, decarbonisation and performance for the oil and gas industry.
In 2020, SLB launched its New Energy business to explore partnerships and opportunities in low-carbon and carbon-neutral technologies. In 2021, SLB became the first company in the energy services industry to commit to a net-zero target inclusive of total Scope 3 emissions from the use of its technologies.
Earlier this year, the company also announced SLB End-to-end Emissions Solutions (SEES), a dedicated business for eliminating methane emissions from oil and gas operations.
Now, SLB is focusing on creating and scaling the new energy systems of tomorrow. With its New Energy business evolving to a strategic driver for the company, SLB said it will continue forging partnerships across various industries to develop technologies across five areas: carbon solutions, hydrogen, geothermal and geo-energy, energy storage and critical minerals.
This includes the company’s Celsius Energy business, which reduces the carbon footprint of buildings by making energy accessible from the earth, as well as Genvia, a clean hydrogen technology company formed as a public/private partnership with France’s renewables research agency, the French Alternative Energies and Atomic Energy Commission (CEA), and other partners.